Shaping narratives and positioning in professional sports.
Narrative Athletics is a strategic studio working at the intersection of sport, storytelling, and positioning. We help athletes, clubs, and sports organizations shape authentic narratives, strengthen their identity, and build meaningful relationships within the global sports ecosystem.
Services
Explore our range of services designed to help you move forward with confidence, wherever you're headed next.
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Helping athletes define and communicate a clear narrative identity beyond performance. We support athletes in shaping their personal story, positioning their brand, and creating long-term opportunities within and beyond their sporting careers.
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Helping clubs and sports organisations define and communicate authentic narratives around their teams, identity, and community. Through strategic storytelling and positioning, we support organisations in building stronger connections with audiences, partners, and stakeholders.
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Supporting athletes, sports organisations, and brands in developing authentic partnerships built on shared narratives, values, and long-term strategic alignment. We ensure collaborations are both commercially valuable and genuinely aligned with the identities of all parties involved.
Combining athlete experience, academic research, and industry insight, Narrative Athletics helps shape the narratives that define modern sport.
Who we work with
Narrative Athletics works with athletes, sports organizations, and brands that want to build stronger identities, clearer positioning, and meaningful partnerships within the global sports landscape.
Athletes
Professional athletes seeking to define and communicate a clear narrative identity beyond performance. We support athletes in strengthening their personal positioning, building their brand, and creating long-term opportunities both during and beyond their sporting careers.
Clubs
Sports organizations looking to strengthen their identity, storytelling, and connection with their audiences. We help clubs develop authentic narratives around their teams, culture, and community, creating stronger engagement and clearer positioning within the sports landscape.
Brands
Brands seeking authentic collaborations within the sports ecosystem. We support brands in building meaningful partnerships with athletes and organizations through shared narratives, strategic alignment, and long-term value creation.
Our Approach
Our work follows a clear and structured approach to narrative, positioning, and partnerships in sport.
We begin by understanding identity, what an athlete, club, or organization represents within the wider sports ecosystem.
From there, we shape narrative and positioning with clarity, helping define how that identity is communicated across audiences, platforms, and partnerships.
Finally, we connect narrative to opportunity by aligning stories, values, and strategic direction with long-term commercial potential.
About the Founder
Narrative Athletics was founded by Kiran Jones, whose work sits at the intersection of sports, narrative, and strategic positioning.
Kiran holds a Bachelor’s degree in Advertising, Marketing Communications & Public Relations, a Master’s degree in Sports Law, and is currently pursuing an MBA in Sports Business through the joint programme of Vytautas Magnus University and the Euroleague Basketball Institute. His academic work focuses on the evolving relationship between athletes, organizations, and audiences within the global sports ecosystem.
Alongside his academic path, Kiran spent several years competing as a semi-professional basketball player while studying in Spain. Experiencing the athlete environment from the inside shaped his perspective on the role of identity, narrative, and positioning in modern sports, not only on the court, but within the broader sports industry.
In addition to his work with Narrative Athletics, Kiran currently serves as Director of Basketball Operations at The North Splash Basketball Academy in the Netherlands, where he contributes to the strategic and operational development of the organization. Through this role, his studies, and his international network across the sports industry, he continues to explore how athletes and organizations can build narratives that create long-term impact and meaningful partnerships.
Narrative Athletics reflects this perspective, helping athletes, clubs, and sports organizations develop clear narrative identities, strengthen their positioning within the sports ecosystem, and build authentic partnerships that resonate with audiences and brands.
Insights
A selection of perspectives on narrative, positioning, and partnerships in sport.
Contact Us
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